When two legends come together, great things can happen. History is full of examples— John Lennon and Paul McCartney of The Beatles, Wilbur Wright and Orville Wright of the Wright Brothers, and of course, Stan Laurel and Oliver Hardy of Laurel and Hardy. In current times, yet another great partnership has taken root, this one between two English legends—MG Motor and Liverpool FC.
A carmaker and a football club might not seem like the most natural of partners—one is an engineering and technology company, the other is built on muscle power—but delve deeper, and you can see that both brands share deep English roots, a similar core set of values, an equally rich legacy, and a growing young, global fan base.
Liverpool FC was founded in 1892 in Liverpool, England, and has played at the local Anfield stadium ever since. Over the next century, it would establish itself as a leading force in English as well as European football, dominating the scene in the 1970s and 1980s. In these two decades, the club has won eleven Premier League titles and four European Cups.
MG Motor, too, was founded in the UK, in 1924, as Morris Garages. Founded by Cecil Kimber, MG became a coveted brand, renowned globally for its sports cars, cabriolets, and roadsters. The charm of an MG has enamoured both celebrities and common people alike. MG’s roots have been deeply entrenched from as early as 1930, when the MG Car Club was set up in Abingdon, UK. Still active, the MG Car Club boasts thousands of loyal fans, making it one of the biggest car clubs in the world.
Whether it is new football manoeuvres or designing advanced cars, Liverpool FC and MG thrive on a desire for innovation. Over its century-plus existence, Liverpool FC has earned more top-flight wins and points than any other English club. In international football, Liverpool FC is the most successful English club with fourteen trophies; it has won the prestigious European Club/UEFA Champions League six times. In 2019, it became the first English club to win Club World Cup, UEFA Super Cup, and the Champions League.
MG Motor shares a similarly rich legacy of championship wins and setting new records. Several speed records using MG vehicles were set as early as the 1930s, a tradition continuing after the Second World War. Till date, 43 world speed records have been broken and set in MG cars. Over the years, MG cars have raced in various events, ranging from NASCAR to the World Rally Championship. In 2014, MG won the Manufacturer’s Championship and managed a podium finish in the Driver’s Championship that same year, as well as the Constructor’s Championship in 2015.
MG Motor and Liverpool FC are both innovative, high-performing brands, always endeavouring to be at the top of their game, living up to the expectations of their global fan bases. Both brands put their fans at the centre of their efforts, and both believe in supporting their local communities. Liverpool FC has put down deep roots around its home ground and aims to enrich the lives of people in and around Liverpool through the Liverpool FC Foundation. It also supports the Red Neighbours programme in creating events and experiences aimed at improving the lives of those living in the Anfield area.
MG Motor does so using different platforms in different countries: in India, for instance, the MG SEWA platform works to support and strengthen local communities. During the pandemic, MG launched various initiatives, such as the Parents First Program, Deliver and Disinfect Initiative, and more to assist wherever possible.
Global Fan Base
Both these iconic English brands have grown to enjoy a loyal, global fan base, which serves to make their partnership a truly successful one. By way of this partnership, MG customers get VIP access to Liverpool FC training sessions, autographed merchandise, match viewing parties, and much more. Liverpool FC, in turn, enjoys the support of a brand that shares its history and value.
For many, Liverpool FC is a dream team on the field. With this partnership, that metaphor can now extend beyond the turf.